The work starts from your brand book. Colours, typefaces, who your customer is, what to say and what not to, with real writing examples. That's where the copy, the images and your site's agent start.
Coming soon What's inside
The character.
Who you are, what makes you different, how you want to be remembered.
Colours and typefaces.
With the rules for using them, in images too.
The voice.
How you write, the words you use and the ones you avoid, with real examples.
Your customer.
Who they are, what they look for, what convinces them.
It starts from the brief and a conversation with you. We study your market, the references you like and the character of your brand. Then you approve it, and from that moment all the work starts from there.
The brief
A conversation with you about who you are, what you do and who you talk to.
The study
Your market, the references you like, the character of your brand.
Your approval
You approve it. From that moment all the work starts from there.
Who uses it
Your brand book
- Design Team. Images are made in your brand's style.
- The content engine. Guides are written in your voice.
- Your site's agent. Every change stays consistent with the rest.
- The other Lab apps. From emails to campaigns, everything starts from the same colours and the same voice.
What does your voice sound like?
Tell Maia who you are and how you talk to your customers, by voice or in writing. She helps you work out where to start with your brand book. The consultation is free.
Questions
I already have brand guidelines. Do I still need this?
We start from yours and complete them with the voice and the customer, which are usually missing.
Can I change it?
Yes. When it changes, everything made afterwards changes too.