How your brand book is made

The steps

1. 0:00Every line, every image, every change. Everything speaks in your voice.
2. 0:06Our work starts from your brand book. The colours, the character, the voice. And your customer.
3. 0:11This one is ours, in our app. Here are the brand colours.
4. 0:16And the image styles, one for every use, from covers to posts.
5. 0:20Then who we are, who we talk to, and our character.
6. 0:24The voice. Serious and pragmatic, with real examples of what to say and what not to.
7. 0:29The words to avoid, and the ones to use instead. They apply to everything the AI writes.
8. 0:35This is where the Design Team's images, the content engine's guides and your site's agent all start.
9. 0:41It starts from a conversation with you. You approve it, and all our work begins there.