Answers to the questions we're asked most often, by topic. If yours isn't here, ask Maia.
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The service
Is it really free?
Yes.
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Do I need to prepare?
No. You just need to know what you do and what you want to achieve.
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What exactly am I buying?
Consulting and marketing. We set up what you need, such as your site, your content or the landing pages for your campaigns, and grow it every month. Every month we propose what to do, and if it fits your plan you pay nothing extra.
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How much does it cost?
We only publish subscription prices, on the Subscriptions page. They depend on how much work comes through each month. The free consultation with Maia tells you which level suits you.
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Who decides, the AI or people?
People. The AI agents search, read, write and measure. Strategy, creative direction and the final say stay with us and with you. Content is written only from sources you approve.
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How do I know it's working?
We measure everything, every day. On the first of each month you get a detailed report on what was done and what it delivered. You see the work start straight away.
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Are changes to the site included?
Yes, up to a usage allowance included in your subscription, which is usually plenty. You make them by talking to the site's agent, or by hand on screen for small things.
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Who is Maia?
The site's assistant. Talk to her or type, and she finds what you need on the site and explains it. She is also who you do the free consultation with. If you prefer, there's the contact form.
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What's mine if I stop?
Everything we made for you. The site, the content, the videos and the images stay yours. The only thing that stays with us is the engine that produced them, our system of agents.
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Do I have to take everything?
No. You can start with one piece and add the rest when you need it. After the free consultation we tell you where it makes sense to start.
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Are map listings included?
Yes, at every level, if you have a local business. How far we go depends on the package you choose.
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Is business automation right for us?
If you're a structured company, with a team and clear rules on who approves what, yes. Sentinel is in the Custom level. To work out where to start, talk to Maia.
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Websites
Can I keep my site?
Yes. Keep it and hand us just the promotion. We don't touch your site. We tell you how to improve it, and you do it, or whoever built it does. With our site, we do everything.
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Is the site mine?
Yes. The site, the content and the images stay yours even if you stop. The only thing that doesn't stay is the engine that produced them, the system of agents we work with.
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Are edits included?
Yes, up to a usage allowance included in the subscription, which is usually enough. You make them by writing to the site's agent, or by hand on screen for small things.
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Can I have it in more than one language?
Yes, with the Multilingual extension. When you change the site in one language, the system rewrites the others with the reader's culture in mind.
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What if it gets something wrong?
While it works you see the page change, highlighted in yellow until it's live. Undo takes back the last change. And if publishing fails, the site rolls back on its own.
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Can I upload my own text and photos?
Yes. From the chat you upload photos, videos and documents. From a PDF or a Word file the agent takes the text and uses it where it fits.
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Does it work if the site is in several languages?
Yes. Write to the agent in your language. With the Multilingual extension, what you change in one language is rewritten in the others.
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Is the banner included?
Yes, in every site we build, along with ad pixels and basic statistics.
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What if I use Google Analytics?
The banner keeps it off until the visitor accepts statistics. With Google it uses Consent Mode v2.
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How often does the banner come back?
Only if the site's tools change, or after six months. Until then the choice stays saved.
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Can visitors change their mind?
Yes. The choice can be changed at any time.
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Does it look good on a phone?
Yes. Every scene also has a phone version, simpler, so scrolling stays smooth. We check them all before publishing.
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Can I change it myself?
Yes. The informative parts, like stops, prices and contact details, you change as on any other site. The moving scenes stay as we built them.
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Does it work for a whole site or a single page?
Both, and for a landing page too. The whole story can be immersive, or just the opening.
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Can I add a page myself?
Yes. Ask the site's agent. It shows you what it will do and publishes the page when you say go ahead. New pages count towards the editing allowance included in the subscription.
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Do new pages keep the site's style?
Yes. The agent works from your brand book and the pages already there, so the text, images and layout stay consistent.
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What if I don't like a new page?
Undo takes the site back to how it was before the last change. Or ask the agent to change it.
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How do people book from the page?
With a button that goes wherever suits you. A phone call, WhatsApp, a form, or the booking service you already use, connected through the extensions.
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Can a single page be found on search engines?
Yes, for searches about what you offer and where you are. The page carries the data search engines read for local businesses, and we look after your listing on the maps. To be found for many more searches, you need the blog next to it.
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Campaigns and landing pages
Who looks after my campaign?
A person on our team. The system proposes and works day and night, and they decide with you and watch the results.
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What's the difference between the landing page and the site?
The site presents everything you do and stays. The landing page sells one product, serves one campaign and ends with it.
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Which platforms do you work on?
Google Ads, Meta, TikTok, LinkedIn, Reddit, X, Quora and display networks.
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What's the difference between a landing page and a site?
Your site presents everything you do and stays online. The landing page sells one product, serves one campaign and usually ends with it.
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Can I have a landing page if someone else built my site?
Yes. We build the landing page and put it under your domain. We don't touch your site. If something could be better, we tell you what to change.
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How is a landing page made?
It starts from a brief about your offer, with what you sell, to whom, what visitors should do and what convinces those who hesitate. Then we write and design it in your brand's style.
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Can a landing page be in the immersive format?
Yes. The Kailash journey one is. The immersive format is for when there's a story to tell.
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Extensions
Do I have to take them all?
No. Take only the ones you need, and add others when something changes.
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Do they work for landing pages too?
Yes, for sites and landing pages, except the ones that are already standard.
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Does it answer at night too?
Yes, day and night, every day.
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Do I have to write the answers?
No. The assistant reads the site and the sources you add.
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What if I'd rather answer myself?
There's live chat, where you answer in person.
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Where do the contacts go?
By email, into your CRM or both. And we always keep a backup copy.
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Can I ask different things for different products?
Yes. Each form has its own fields.
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Does it connect to my CRM?
Yes. HubSpot is ready, others are connected case by case.
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Do I have to sit at the computer all day?
No. When you're away, visitors leave a message, or the AI answers and hands you the conversations that matter.
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Can I step in while the AI is answering?
Yes. You see the conversations as they happen and can step in whenever you like.
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Do I have to write in every language?
No. Write in one, and the system rewrites the others.
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Do new pages come out in every language?
Yes. When the agent creates content, it writes it in the site's other languages too.
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Does the sender have to talk to a bot?
Only for a few questions, when they're needed. Then the message reaches you.
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Does it connect to my calendar?
Yes, to Google Calendar, your CRM and the other tools we connect.
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Does it work for campaigns too?
Yes. Landing pages are wired from the start, and advanced tracking measures every action.
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Is it used for remarketing?
Yes. Platform pixels let you reach people who visited the site, always with marketing consent.
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Can I use other tools?
Yes. If you use one that isn't on the list, we connect it.
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Discoverability
Does it work for chatbots too?
Yes. The guides are written to be cited, and every week we check where you're cited in AI answers.
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Which AIs do you work on?
ChatGPT, Claude, Gemini, Perplexity, Google's AI answers and Bing Copilot. The same work serves search engines too, because the pages AI cites are the ones that answer questions best.
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Do I need to do anything?
You tell us about your business and approve the article plan. We do the rest, and nothing goes out without the sign-off of a person on our team.
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If I stop, what stays mine?
The guides, the images and everything we wrote for you. Only the engine stays ours.
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What if you didn't build my site?
We build the companion next to your site. We don't touch your site, we tell you how to improve it.
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How many articles a month?
It depends on the subscription plan. The free consultation will tell you.
What's in the report?
What we did, where you rank, the traffic, the contacts, what a customer costs you, the scores, what we'll do next and what's worth doing on your side.
If I slip, will you notice?
Yes. We track where you're cited every week, and as soon as you start to slip we propose what to do.
Does AI make things up?
The system writes only on approved sources, with a note for every claim, and a reviewer checks the article before it goes out.
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Can I write too?
You can add your idea and your data to every article, before it's written.
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Do you reply to reviews?
Yes, in your brand's voice.
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Automation and Sentinel
Do you need AI to automate?
No. When the work always follows the same steps, fixed rules are enough. AI is for when there's something to read, understand or write.
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Which way suits us?
It depends on what you need. The personal assistant works for the people who run the company, the custom system puts your figures and basic automations in order, Sentinel brings AI agents across the whole company. The free consultation will tell you.
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Who decides what the AI can do?
You do. Every procedure has a risk level. No level lowers itself, you lower it, procedure by procedure, with a signature.
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Which AI model does it use?
The one that wins the test bench on your real tasks. Sentinel uses providers' models without tying itself to any of them, and the model changes when a better one comes out.
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Where is the data?
In an installation that's yours alone, never shared, in the country you choose.
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Can we keep some data out?
Yes. The data you choose stays outside the boundary, and the log proves no one read it.
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Which plan is it in?
The Custom plan.
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Brand book
I already have brand guidelines. Do I still need this?
We start from yours and complete them with the voice and the customer, which are usually missing.
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Can I change it?
Yes. When it changes, everything made afterwards changes too.
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Our work
Why do some projects have no numbers?
Because we only publish a number when we measured it ourselves, with the period and the tool. The others we show as work.
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Do you build sites in other languages too?
Yes. Living in Rote and LAIyer Two are in English, Deep Tibet in Russian and English, Breath Lab in Russian, Vivi Cortona in Italian and English.
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How we work and plans
Can I change plan?
Yes. The team grows or shrinks with what you need.
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What stays mine if I stop?
Everything, the site, the content, the videos, the images. Except the engine.
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Who decides what gets done?
The system proposes, a person on our team approves together with you.
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The Lab
Do credits expire?
No. Credits don't expire, any you don't use stay in your account.
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