A landing page is a single vertical page that sells one product. It sits under your site and lasts as long as the campaign, for a promotion, a bundle or an event. Your site presents everything you do and stays. The landing page takes people arriving from an ad to do one thing.
The Kailash journeyFreemocean, travel agency. One page, one journey, one button to sign up.
This landing page is in the immersive format. The story of the journey unfolds as you scroll.
Coming soon It's the right tool when there's one thing to sell and a campaign bringing people to it. Three landing pages we've made, for three different jobs.
-
A group trip
The Kailash journey · Freemocean
The dates, the small group, the request for the day-by-day programme.
-
A public call
Limbas call · Sardinia Region, ASPAL
The countdown to the deadline and the steps to apply. Designed for phones, because people arrive from the QR codes on posters and flyers.
-
A new service
Citable · Marketing Hackers
The launch of a service, in English and Italian.
It also works for
- a promotion
- a bundle
- an event
- a new product
The landing page is wired from the start to the pixels of the platforms where the ads run. When someone leaves their details, calls, writes on WhatsApp or sends an email, the platform knows and links it to the ad they came from.
| What the visitor does | Google Ads | Google Analytics | Meta | TikTok | Quora | X | ||
|---|---|---|---|---|---|---|---|---|
| Leaves their details in the form | received | received | received | received | received | received | received | received |
| Calls | received | not received | received | received | received | received | received | received |
| Writes on WhatsApp | received | not received | received | received | received | received | received | received |
| Sends an email | received | not received | received | received | received | received | received | received |
From the code of our landing page template, 24 October 2026. Each platform gets the signal only if it's active on that site and the visitor has accepted cookies in that category.
Nothing is sent before a yes
What the landing page measures goes back into the campaign. The system looks at which ads bring in contacts and which just spend, and proposes where to move the budget. Before anything changes, a person on our team approves the proposal with you. It works this way for campaigns, for articles and for everything else.
Example
-
Ad A
-
Ad B
-
Ad C
You can add whatever helps the landing page sell. A form that asks one question at a time to understand who's writing, the assistant that answers questions about the offer, languages for visitors from abroad, the connection to your tools. Pixels, basic statistics and the cookie banner are already included.
Got a promotion to launch?
Tell Maia what you want to sell and to whom, out loud or in writing. She'll help you work out what the landing page needs and where to start. The consultation is free.
Questions
What's the difference between a landing page and a site?
Your site presents everything you do and stays online. The landing page sells one product, serves one campaign and usually ends with it.
Can I have a landing page if someone else built my site?
Yes. We build the landing page and put it under your domain. We don't touch your site. If something could be better, we tell you what to change.
How is a landing page made?
It starts from a brief about your offer, with what you sell, to whom, what visitors should do and what convinces those who hesitate. Then we write and design it in your brand's style.
Can a landing page be in the immersive format?
Yes. The Kailash journey one is. The immersive format is for when there's a story to tell.