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Every site we build comes with its own cookie banner, included. It connects on its own to the tools that measure visits and campaigns, and until the visitor chooses, none of them starts. Saying no is as easy as saying yes.

The cookie banner with Accept all and Only necessary the same size
The bannerAccept and decline, equally visible
The preferences panel with the necessary, analytics and marketing categories
PreferencesStatistics and marketing start switched off
0

Tracking requests before consent.

Measured on our demo with nine tools active, on desktop and mobile, 24 October 2026.

Any site that uses tools to measure visits or campaigns must ask for consent before switching them on. In Italy that's Article 122 of the Privacy Code, and the Garante, the Italian data protection authority, set out how to do it in its guidelines of 10 June 2021, still in force. Whoever runs the site is responsible, because they choose which tools to use.

The Garante's rules, in shortCookie guidelines, 2021
  • Consent first

    Technical cookies don't need it. Everything else starts only after a yes.

    para. 5
  • Saying no is easy

    Closing the banner counts as a no, and the way to do it must be as visible as the other buttons.

    para. 7.1
  • Scrolling isn't consent

    Scrolling down the page is not consent.

    para. 6.1
  • No pre-ticked boxes

    Individual choices all start on no.

    para. 6.1, 7.1
  • Six months

    The choice is remembered. The banner only comes back if something changes, or after at least six months.

    para. 6.2, 7.1

Italian Data Protection Authority (Garante), Guidelines on cookies and other tracking tools, decision no. 231 of 10 June 2021. Italian Privacy Code, Article 122.

Not asking for consent properly can lead to a fine, decided case by case. In Italy, for banners, the Garante has so far issued warnings and ordered fixes. Elsewhere, fines have already landed.

  • €20m

    The maximum fine for breaking the consent rules, or 4% of worldwide turnover if higher.

    GDPR, Article 83(5). Italian Privacy Code, Article 166.
  • €325m

    The fine France's CNIL imposed on Google over cookie rules. Shein was fined €150m.

    CNIL, announcement of 3 September 2025.
  • 2

    Italian cookie banners the Garante warned and ordered to be fixed, in 2024 and 2025.

    Garante, decisions no. 702 of 14 November 2024 and no. 391 of 10 July 2025.

The banner knows which tools are on the site, from Google Analytics to the Meta, TikTok and LinkedIn pixels. It keeps them off until the visitor chooses, and after a yes it switches on only the ones in the accepted category. With Google it uses Consent Mode v2, which Google has required since 2024 from anyone advertising in Europe.

  • Necessary

    The site needs them to work. Always on.

    • Your cookie choice
  • Statistics

    Switch on only if the visitor accepts them.

    • Google Analytics
  • Marketing

    Switch on only if the visitor accepts them.

    • Google Ads
    • Meta
    • TikTok
    • LinkedIn
    • Reddit
    • Quora
    • X

The cookie policy writes itself, for that site. It lists only the tools that are really there, who runs them and what they're for. If the site uses no measuring tools, the banner doesn't appear and the policy has a single line. No pointless scripts or banners.

The Deep Tibet cookie policy with a single line
Deep TibetNo measuring tools, one line
Our demo's cookie policy with three tables and nine tools
Our demoNine tools, three tables

Want to see it on your site?

Tell Maia what site you have and which tools you use, out loud or in writing. She'll explain how our banner works and where to start. The consultation is free.


Questions

Is the banner included?

Yes, in every site we build, along with ad pixels and basic statistics.

What if I use Google Analytics?

The banner keeps it off until the visitor accepts statistics. With Google it uses Consent Mode v2.

How often does the banner come back?

Only if the site's tools change, or after six months. Until then the choice stays saved.

Can visitors change their mind?

Yes. The choice can be changed at any time.

All questions