Email Marketing in the Age of AI: A New Approach for Surprising Results (From Beginner to Pro)

Here's the base prompt structure. Copy it and paste it into your chatbot:

Anatomy of the prompt

Role and context

To get the conversation going, you first need to spell out the role the AI should play, so it can give you relevant, useful output. You can change this part to better define the professional the AI plays through role play. You'll find a guide here:

Tactic

Next, we pick the tactic best suited to open the sales attempt. Choose one from the tactics chapter, keeping in mind what your company can actually do and the resources it has.

Go with the tactic that looks easiest to pull off, and use what you already have to give the prospect an outstanding experience.

Once you've picked the tactic, describe the details of the initiative briefly and clearly, in about 35-40 words.

Example tactic: charity partnership

Product

Write a product description that includes the key buying factor, meaning the main reason customers should choose the product, and name the target audience in 15-20 words.

State the product's price or price range. If you offer several plans, try to use the reference price most likely to attract your audience.

Example:

Put the product name in quotation marks so the AI treats it as something it must not change. Watch out: the AI sometimes slips up, translating foreign-language terms it should leave alone or leaving alone the ones it should translate.

Supporting elements

Your sales message needs reassurance, because people are often more motivated by the fear of losing than by the desire to gain. This behavior pushes us to build up and defend what we have, and it's the reason Western systems are structured the way they are.

So I recommend adding a testimonial, if you have one, plus some social proof to back up your sales message. If you don't have these, you can drop this part of the message, but you risk losing an important piece of the communication.

Example:

Writing framework

A writing framework is a tool for organizing information so it comes across clearly and logically, with a progression that keeps the reader going until the end of the message.

The main goal is to get the reader to take the action you want at a specific point in the text, which makes the message more effective.

At this stage, your job is to pick the framework you like from the list and put it to the test. Choose the structure carefully and make sure it fits the data and information you provided earlier.

Once you've chosen the framework, it's time to experiment and find out which approaches work best for your customers. Testing different structures and methods will show you the most effective ways to engage and persuade your target audience.

Emotional hook

The emotional hook plays a central role in writing a sales email. It works like a fishing hook: it catches the reader's attention and pulls them in emotionally from the first lines of the message. A good emotional hook sparks interest, curiosity and the urge to find out more about what the email has to say.

Its main goal is to create an instant connection between the reader and the product or service, by tapping into basic human emotions and needs such as the desire for success, the fear of missing an opportunity or the need to belong to a group.

A well-built emotional hook can make an email marketing campaign far more effective, prompting the reader to take action, like clicking a link, making a purchase or signing up for a service.

To find the right emotional hook, you need to know your target audience well and understand which emotions or needs you can stir most effectively with the product or service you offer.

At this stage, your job is to choose the right hook, add it to your prompt and run a few experiments.

Tone of voice

The tone of voice you pick for a sales email matters a great deal: it builds your bond with the reader and shapes how your message is received and interpreted.

Tone of voice helps convey your brand's personality, sets a specific mood and stirs emotions that can sway the recipient's buying decisions.

For the most impact, choose the tone of voice that best fits your audience and the message you want to get across. At this stage, your job is to choose the right tone, add it to your prompt and run a few experiments.

Final result

Now, putting the examples together, we get this prompt:

Output generated by Gemini 3 Thinking

From the moment the idea came up to the finished email, it took only about 2 minutes of work. It's remarkable how much technology and Artificial Intelligence have changed the way content gets made.

Think about it: how long did it used to take you to write a sales email that was effective and engaging?

With modern tools and techniques, you can speed up the writing process considerably and raise the quality of your sales messages. That frees up valuable time for other work that matters to your business, like marketing strategy, customer relationships or analyzing campaign results.

Being able to try out and test different options quickly also makes it easier to find the messages that work best for your target audience, which improves the odds of success for your email marketing campaigns.

Tips & Tricks

• If you're not happy with the result, you can always have the answer regenerated with the same prompt or with small tweaks. For example, by adding at the end of the prompt “Use emojis”.

• You might be happy with the result overall, but some parts may feel weak or could be better. In that case, you can ask for a set of alternatives to choose from with the prompt "suggest 5 alternative options for [text to change].
  
  This lets you weigh different options and pick the one that best fits your needs.
  
  In this case it could be:
  
  " suggest 5 alternative options for Imagine having a step-by-step guide to:"

• Or you can change just one part of the prompt, for example switching the tone of voice from Socratic to emphatic.
  
  "Use an emphatic tone of voice: stress the importance and urgency of the topic or the proposed action."
  
  Changing the tone of voice changes the approach and the emphasis placed on describing the innovation, the social value and the benefits people get.

Two last tips. When you create a variant, it's better to open a new chat so the answers aren't influenced by earlier exchanges. That way each variant is generated independently, which gives you more accurate and unbiased results.

The last one is maybe the most important. Today's models are all very similar, but the small differences in how they write turn picking a model into a creative choice. So choosing the model is part of the process, and it can't be left to chance. It's like deciding whether to paint the same portrait in pencil or in watercolor. The portrait is the same, the result is very different.

I know that if you're not a seasoned marketer, you probably won't be able to instruct the machine perfectly. That's why I built this resource with ready-made prompts, based on 20 years of experience, that you can use to put together your own prompt.

Let's start with the tactics that work best.

Tactics

1. Flash Sale

A flash sale is a marketing strategy that offers a time-limited discount on a product or service. This tactic creates a sense of urgency among shoppers and pushes them to buy before the offer expires.

Why it works: this strategy draws on human psychology and on the principles of scarcity and urgency. When people see an opportunity as time-limited, they tend to value it more and are more likely to act right away so they don't miss it. A flash sale also sparks curiosity and interest among prospects, which raises the chance of conversion.

2. New product launch

Launching a new product can stir up interest and curiosity, whether people are current customers or potential buyers. We humans are naturally drawn to novelty and to the urge to try new things. When you bring a new product to market, you're offering people something fresh that can grab their attention and, eventually, get them to try the product or service.

A launch is also a chance for the company to put word of mouth to work. When you present something new and interesting, people are likely to talk about it with friends, colleagues and family. That, in turn, can create a wave of interest and demand for the product, spreading the news in an organic, authentic way.

3. Webinar invitation

Prompt: Write an email inviting people to a webinar or online event. Webinars and online events keep gaining ground as effective marketing tactics. It's striking how technology has made it possible to connect people from all over the world and give them the chance to interact and learn in a virtual setting.

Today you can share your product or service with a global audience without worrying about the costs and limits of travel or physical venues. A webinar or online event lets you do exactly that, removing geographic barriers and creating a far more accessible learning and networking experience.

These virtual events can also be recorded and made available on demand, so people can watch them whenever they want and on their own terms. That means your content can keep generating interest and attracting new customers long after the event is over.

Another advantage of webinars and online events is their flexibility. You can easily adapt the format and content to your audience's needs, offering training sessions, live demos, interviews with industry experts and even question-and-answer sessions in real time. This way, you can offer a personalized experience that responds directly to your participants' needs and questions.

Virtual events also give you the chance to collect valuable data on participants' behavior and preferences. You can track which sessions draw the most interest, how long users spend watching them and which topics generate the most questions and discussion. You can use this information to improve your future marketing initiatives and to understand your target audience better.

Finally, webinars and online events help you build lasting relationships with your audience. By sharing useful information, you can position yourself as an authority in your field and show your commitment to providing value and support. These relationships can also lead to future partnerships and collaborations, growing your network and your impact on the market even further.

4. Subscriber offer

When someone decides to subscribe to a newsletter, they're showing genuine interest in the brand and in its product or service. That voluntary choice gives the company a unique chance to engage the customer in a deeper, more personal way. Offering an exclusive perk, like a discount or early access to products and services, rewards the customer for their choice and strengthens their bond with the brand.

Another reason an exclusive offer is a good marketing tactic is that it gets people talking. An attractive offer reserved for newsletter subscribers can push people to share the promotion with friends and family, widening the brand's reach and drawing in potential new customers.

Remember to build sharing incentives into the offer, such as discounts or special extras for inviting friends and family. This approach encourages people to pass the offer along and raises the odds of reaching a wider audience.

5. Free trial

One of the main reasons a free trial works so well is that it removes the barrier to entry for prospects. Without having to reach for their wallet, people find it easier to give your product or service a chance. This tactic also taps into the principle of reciprocity: when you give away something of value, customers are more likely to feel they owe you and want to return the favor, perhaps by buying later on.

Another key aspect of a free trial is that it lets people experience the benefits of your product or service firsthand. Trying something yourself is far more convincing than any ad or testimonial, and it helps prospects understand the real value of the offer and how it fits their specific needs. This discovery process can help create an emotional bond with the brand and build trust, two essentials for lasting customer relationships.

6. Bundle

One of the most effective tactics, and one that shoppers and sellers both like, is promoting product packages or bundles. But why does this strategy pay off so well?

First, when you offer product packages at a lower price than buying each item separately, you create a sense of added value for the customer. It's a strong psychological trigger that motivates people to buy, because they feel they're getting a good deal. The idea of saving money and getting something "extra" in return is very appealing, and customers naturally jump at these opportunities.

Promoting product bundles can also raise the visibility of items customers might otherwise have overlooked. When you group complementary or related products, you spark interest in the whole offer. That creates new sales opportunities and gives a boost to products that might not have gotten the same attention if sold on their own.

Another advantage of promoting bundles is the chance to clear out excess or slow-moving stock. This can be especially useful for companies that want to make room for new products, or during seasons when inventory has to be managed efficiently. Offering these items as part of a promotional package can help move them faster and keep sales flowing steadily.

7. Case Study

When you need to convince people that a product or service is valid and effective, telling a success story can be one of the most powerful tools you have. We're emotional creatures, and when we hear about a triumph, we're more inclined to see the value of what's on offer.

First of all, presenting a successful case study creates an emotional connection between the audience and the product or service. When people hear the story of a company or individual who got outstanding results thanks to the product or service, they feel empathy. That emotional bond makes the audience more willing to trust the offer and to invest time and money in it.

A successful case study also lets you show the advantages of the product or service in concrete terms. Companies often use numbers, statistics and technical terms to prove their offers work, but that information can be hard for people to understand and absorb.

With a successful case study, you can make that information easier to grasp by presenting concrete, tangible data that shows the value of the offer.

Another key aspect of a successful case study is that it provides social proof. Social proof is a powerful persuasion tool based on the idea that people tend to follow what others do. A successful case study shows that others have already tried the product or service and benefited from it, which makes the audience more likely to trust it and commit.

Finally, a successful case study is also a source of inspiration. When people hear the story of someone who overcame obstacles and reached meaningful goals by using a product or service, they can feel motivated to pursue their own success. That motivation can push them to act and take up the offer.

8. Special/seasonal event

Special or seasonal events create a buzz of excitement and interest. When a company runs a special event, such as a promotional sale or a limited-time offer, customers are pushed to make a buying decision faster. That happens because the urgency tied to the event raises the perceived value and the feeling of not wanting to miss a unique opportunity. Put simply, special events build a compelling story around the product or service, and customers want to be part of it.

Special and seasonal events also give you the chance to engage your audience emotionally. People naturally love to celebrate special occasions and holidays, and a marketing event tied to those celebrations can cash in on that emotional engagement. For example, companies can link their offers to holidays like Christmas, Easter or Black Friday, riding the public's enthusiasm for these occasions and creating an emotional link between the brand and the event.

9. Contest

Giveaways help you build a closer relationship with your audience and can be an effective way to raise awareness of your brand. When you give customers the chance to win a prize, ideally something unique and appealing, you spark curiosity and desire that can lead people to find out more about your company, your product or your service.

Running a contest or giveaway can also be a way to encourage word of mouth, which is still one of the most powerful forms of marketing. The mechanics of the game should get people sharing your initiative on social media or talking about it with friends and family, spreading your message and your offer to a wider audience and helping you reach potential new customers.

10. E-book

Promoting a book or e-book is a particularly effective marketing tactic for several reasons, especially for companies that want to build a lasting bond with their customers.

First, promoting a book or e-book lets the company position itself as an authority in its field. Publishing high-quality, well-researched content shows the company's expertise and experience, which builds trust and credibility in consumers' eyes. That, in turn, can encourage customers to choose the company over its competitors.

Books and e-books are also excellent tools for sharing detailed, in-depth information about the company's products and services. Unlike a simple ad or a social media post, a book lets you present a wide range of information in an organized, consistent way. This can help customers better understand the value and advantages of what the company offers.

Another advantage of promoting a book or e-book is how easily it can be distributed in digital form. You can reach a wider audience without printing and shipping costs. Customers can download e-books instantly, so they get to the information quickly and conveniently.

On top of that, books and e-books give you the chance to build an emotional bond with readers. The engaging storytelling and personal stories in the book can make customers feel closer to the company and its values. That can lead to stronger loyalty and positive word of mouth among consumers.

11. Podcast

One of the main reasons these media are so powerful is that they offer an immersive, multi-sensory experience. Podcasts, for example, are an excellent way to share stories, opinions and information through audio storytelling, while YouTube combines audio and visuals for an even more immersive experience. These formats let you connect with your audience on an emotional level and make them feel closer to your brand.

Both podcasts and YouTube also give you the chance to show your brand's personality and authenticity. The informal, conversational nature of these platforms lets you build a personal connection with your audience and bring out the human side of your company. Through that genuineness, you can earn the trust and loyalty of your listeners and viewers, making them more likely to become loyal customers and champions of your brand.

Another key point is how versatile podcast platforms and YouTube are. They suit a wide range of content, from educational tutorials to interviews with industry experts, product reviews and demos. That flexibility lets you deliver value to your audience in many different ways and adapt your approach to the specific needs of your industry.

12. Influencer

Social media has changed the way people interact with each other and with companies. Users look for authenticity and deeper relationships with the products and services they love. In this context, influencers come across as trustworthy, authentic reference points for their audience. Through their social media presence, influencers build a bond with their followers that goes beyond a simple customer-seller relationship. This relationship, based on trust and affinity, makes people more inclined to buy the products or services influencers promote.

Influencers also often specialize in specific industries or niches, which makes their follower base a targeted audience that's highly interested in the product or service being promoted. That lets companies reach a wider, more attentive audience, raising the odds of conversions and sales.

Another advantage of working with influencers is their ability to create engaging, high-quality content. Their content creation skills and their knowledge of their followers let them present products or services in creative, eye-catching ways. Thanks to that expertise, influencers can generate more interest and curiosity around the product or service, pushing consumers to want to know more and, in the end, to buy.

Finally, keep in mind that working with an influencer is useful for more than boosting sales: it also strengthens your brand image and how people see your brand. Linking your brand to an influencer their audience respects and loves can improve your company's reputation and create a positive association in consumers' minds.

13. New website

A solid online presence is essential for any business that wants to thrive in a digital world. A website or blog helps you reach a wider audience, and it also lets you open a direct, personal dialogue with customers and prospects.

A new website or blog is also a great tool for sharing detailed information about the company's products and services. With an accurate, engaging presentation, visitors can better understand what the company has to offer and, as a result, be more inclined to buy or sign up for a service. Quality content and a well-designed user experience can also help improve search engine rankings, further increasing the company's visibility and reach.

Launching a company blog can be particularly worthwhile. A blog gives you the chance to cover topics your target audience cares about, sharing useful, relevant content. This approach can help establish the company as an authority in its field and build trust with readers. The blog can also serve as a platform for sharing company news and updates, keeping the audience informed and involved in where the organization is heading.

Another key point to consider is that launching a new website or blog gives you the chance to bring together several digital marketing strategies.

14. Crowdfunding

Crowdfunding relies on getting people involved and building a community around an idea or project. When you launch a crowdfunding campaign, you're inviting the public to be part of something bigger, to become ambassadors for your project and to help make it happen. In that sense, announcing the campaign is the first step in building a bond with the public, sharing the excitement and passion you have for your project.

Another important aspect to consider is the transparency crowdfunding demands. People who back a crowdfunding campaign expect to know exactly how the money raised will be used and what results it will deliver. So when you announce your campaign, you need to be clear and precise about your intentions, your timelines and the goals you plan to reach. That, in turn, forces you to think your project through carefully and refine it from the start, which improves its chances of success.

Another advantage of announcing a crowdfunding campaign is the viral effect it can have on social media and across the web. If your project is innovative, interesting and meets a real need, people are likely to talk about it and share it with their friends and followers. That sets off a chain reaction that can draw an ever-wider audience, letting you reach people you never thought would be interested in your project. A well-promoted crowdfunding campaign can also catch the media's attention, giving you even more opportunities for visibility.

Finally, a well-run crowdfunding campaign can be much more than a simple fundraiser. It can become a powerful marketing tool that lets you test the market, gather feedback and improve your product or service before you even launch it officially.

15. Charity partnership

Prompt: Write an email promoting a partnership with a charity.

When you promote a charity partnership, you show your commitment to a worthy cause and you also involve your audience in a meaningful way. This collaboration lets you share the same values and goals as your customers, creating an emotional bond that goes beyond simply buying a product or service.

Your company also gains visibility through the events and awareness campaigns the charity runs. That gives you more exposure and sets you apart from your competitors.

In the end, this partnership gives you the chance to grow your business and reach your goals, while delivering added value to your customers and contributing to the community's well-being.

16. Social responsibility

People care more and more about the environment, so showcasing your commitment to sustainability will help you attract customers and partners who share the same values. By adopting this strategy, your company shows it's responsible and mindful of the planet's future. That will boost your reputation and position you as a leader in your industry.

Consumers today are also more inclined to choose eco-friendly products and services, which leads to higher sales and revenue. This tactic also helps you cut costs in the long run, thanks to sustainable practices and efficient use of resources. Keep in mind, too, that green initiatives can open the door to government grants and incentives.

To reach your business goals and aspirations, bet on transparency: talk openly about your green efforts and share the results you've achieved. Being a sustainable company gives you the chance to build lasting relationships with your customers, improving their loyalty and retention.

17. Birthday

This strategy works because it taps into the positive emotions tied to birthdays, a time when people are more inclined to treat themselves to something extra. It also shows that your company cares about its customers and values them as individuals, not as mere sales figures.

With this tactic, your business can benefit from a boost in sales, thanks to the limited-time effect that pushes customers not to miss the special occasion.

18.In-person event

Running a training event or workshop has plenty of advantages. First, it creates a chance to share knowledge and skills, showing your authority in the field. Direct interaction with participants also helps build solid, long-term relationships that can lead to new customers or partnerships.

In-person workshops are a great opportunity to collect feedback and better understand your customers' needs. That way, you'll be able to sharpen your offer and adapt it to what they need.

Finally, training events let you show your products or services in a hands-on way, so participants can discover their concrete benefits for themselves. This could turn into immediate or future sales.

19. Free Consultation

By offering a free analysis, you bring the customer closer to your business, showing your expertise and your willingness to help them reach their goals. Start by offering an in-depth analysis of your prospect's needs and, once you've identified them, explain how your products or services can meet them effectively. In simple, direct language, highlight the advantages and tangible results the customer can get from your solution.

This tactic lets you build trust with the customer, showing that you understand their needs and are willing to invest time and energy to help solve their problems. The customer will feel heard and valued, which raises the chance that they'll choose your company to meet their needs.

20. Product comparison

This strategy is key to highlighting the strengths of your offer, showing clearly and convincingly why choosing you is the best choice for your target customers.

A direct, honest comparison with competitors lets you spotlight the strengths of your product or service, such as quality, price, durability, support and innovation. It also lets prospects weigh the different options on the market objectively and with full awareness, which makes their buying decision easier.

Remember: never compare your strengths with your competitors' weaknesses. Aim instead to show that you're better exactly where they're strongest. People choose products for their strengths, not their weaknesses. That way, you prove your value in an authentic, persuasive way.

This tactic will help you reach your business goals, increasing sales and building loyalty among customers, who will feel supported and satisfied with their choice. It will also give your audience the tools and resources they need to measure up against the competition and pursue success, thanks to a rational, fact-based approach.

Marketing Hackers Prompt Library Copy

Write an email comparing my product/service with those of my main competitors. The email should highlight the competitive advantages of my offer, laying out the differences in quality, price, features and customer service clearly and objectively. Stress how our solution meets the customer's needs more effectively, offering concrete benefits and added value compared with the alternatives on the market.

21. Market report

This simple, direct approach can make the difference in convincing readers to choose you over your competitors.

A personalized analysis is an effective way to understand your customer's strengths and areas for improvement, while a report on industry best practices gives a clear picture of winning strategies and proven methods for success. Put this information together and your customer gets a kind of "map" to base their decisions and actions on.

This method shows your commitment to giving your customers maximum value, and it also helps them reach their own business goals and aspirations. By giving them the tools and resources they need to grow, you'll raise the chance that they choose to work with you, strengthening your reputation as an industry expert and a reliable partner.

Marketing Hackers Prompt Library Copy

Write an email offering a personalized analysis or a report on industry best practices. The email should highlight how our consulting and expertise can help the customer understand market dynamics, spotting opportunities for growth and improvement. Clearly explain the benefits of the report, stressing the added value our company brings as a strategic, reliable partner. Invite the recipient to request more information or book a meeting to find out how our personalized analysis can support the success of their business.

22. Interview

An effective, engaging marketing tactic is to offer a prospect an interview or a guest spot on your podcast, blog or YouTube channel. This approach lets them share their experience and knowledge, while giving them a chance to shine in front of your audience.

In short, this strategy is built on mutual value: you give your guest a platform to show their talent and skills, and your guest enriches your content with their knowledge and experience. That strengthens your reputation as an authoritative source and brings new visitors and prospects to your channel.

This tactic can help your business reach its goals and aspirations in several ways. First, by widening your network of contacts and collaborations, you'll gain access to new opportunities and resources. You'll also produce quality content that grabs your visitors' attention, improving engagement and boosting your online visibility. Finally, by giving value to your guests, you can build long-term relationships that turn into potential customers and partnerships.

Marketing Hackers Prompt Library Copy

Write an email proposing an interview or a guest appearance on my podcast, blog or YouTube channel. The email should invite the prospect to join as a guest, offering the chance to share their experience and knowledge with an interested, growing audience. Explain the benefits of this collaboration, such as more visibility, a stronger reputation in their industry and the chance to reach new potential customers. Give practical details about how the interview or appearance will work, and invite the recipient to set up a meeting or a call to discuss the proposal.

23. Networking

This simple but powerful approach lets you build valuable relationships and open the door to new business possibilities.

Imagine joining forces with experts who share the same goals and aspirations. Together, you can share ideas, resources and skills to reach even bigger milestones. Networking and collaboration let you widen your circle of contacts, learn from peers and discover new ways to grow your business. These interactions could also lead to new customers or fruitful partnerships.

The value of this tactic is hard to deny: when you work with other professionals, you get access to a wide range of knowledge and skills that may not exist inside your own company. The result is more business opportunities and a steadier path to success.

Marketing Hackers Prompt Library Copy

Write an email offering an opportunity for networking and collaboration with other professionals in the industry. The email should invite recipients to take part in an event or a dedicated platform, highlighting the potential to build valuable relationships and open up new business opportunities. Explain the benefits of exchanging ideas face to face and sharing experiences, and show how this initiative can help strengthen their position in the market. Invite the reader to take an active part and find out how this collaboration can turn into concrete advantages for everyone involved.

The writing framework

1. AIDA (Attention, Interest, Desire, Action)

AIDA is an acronym for the stages a prospect goes through before buying: Attention, Interest, Desire and Action. The model is widely used in ad copy and marketing communication.

The first stage, Attention, is about the prospect's attention. Here the goal is to catch the eye of the reader or listener with a striking, engaging headline or image. You need to define your target audience first, so you can speak directly to the customer's needs.

The second stage, Interest, is about the prospect's interest. Here the goal is to spark the interest of the reader or listener by presenting the features and advantages of the product or service in an appealing, persuasive way.

The third stage, Desire, is about the prospect's desire. Here the goal is to make the customer want the product or service by presenting it as the ideal solution for their needs. Make sure you highlight its unique advantages and distinctive features.

Finally, the fourth stage, Action, is about the prospect taking action. Here the goal is to push the customer to act, for example by buying or asking for more information. Give a clear, precise call to action that tells the prospect exactly how to buy the product or service.

Marketing Hackers Prompt Library Copy

Grab attention, build interest with engaging content, spark the desire to own the product and encourage the purchase.

2. PAS (Problem, Agitate, Solve)

The PAS model, short for Problem, Agitate, Solve, is a copywriting technique for creating persuasive marketing messages. It rests on the idea that to convince a prospect to buy a product or service, you need to follow a logical sequence of steps.

The first step of PAS is to identify the problem the prospect is facing. It can be a concrete problem, like an unmet need or a source of frustration, or a latent problem the customer may not even know they have yet. The goal of this first step is to grab the customer's attention and make them feel understood.

The second step of PAS is agitating the problem, meaning you make the prospect feel how important and urgent it is to solve it. In this step, the copywriter has to highlight the negative consequences of the problem and make the prospect feel the toll it takes on their life, their work or their well-being.

The third step of PAS is offering a solution to the problem. In this step, the copywriter presents the product or service as the ideal solution to the problem identified in the first two steps. The goal is to bring out the benefits of the product or service and make the prospect see that the solution on offer is the only way to solve the problem.

Marketing Hackers Prompt Library Copy

Identify your audience's problems, stir up their worries by highlighting the consequences, and present the perfect solution with your product or service.

3. FAB (Features, Advantages, Benefits)

The FAB model (Features, Advantages, Benefits) is an approach used in marketing and sales to present products to customers effectively and persuasively. It means describing the product's characteristics (Features), the advantages those characteristics give the customer (Advantages) and the benefits that come from using the product (Benefits).

Features are the product's specific characteristics, such as technical specs, dimensions, material, shape, capacity and so on. This information gives a detailed description of what the product is made of.

Advantages are what the Features do for the customer. This part of the pitch explains why the product's features matter and what added value they bring. For example, if a product lasts longer than its competitors, the advantage is the longer lifespan, which means long-term savings for the customer.

Benefits, on the other hand, are the concrete results the customer gets from using the product. They're the tangible value the product brings to the customer's life or work. For example, if a vacuum cleaner has strong suction (Feature), the advantage (Advantage) might be faster, more thorough cleaning, while the benefit (Benefit) for the customer might be a cleaner, healthier home with less effort.

Presenting products with the FAB model lets you communicate clearly and convincingly the advantages and benefits the customer will get by choosing that particular product. This approach draws a direct line between the product's features and the results the customer wants, which makes the decision easier and raises the chances of a sale.

Marketing Hackers Prompt Library Copy

List the product's main features, explain the unique advantages it offers and show how they turn into real benefits for customers.

4. 4Ps (Promise, Picture, Proof, Push)

The 4Ps framework is an effective copywriting and marketing approach that helps you create persuasive content to reach your business goals. It rests on four key elements: Promise, Picture, Proof and Push.

Promise: the promise means presenting your audience with an attractive advantage or result that will solve a problem or meet a specific need. This element grabs attention and sparks interest, because it offers a solution people want.

Picture: the picture draws the reader in by painting a vivid vision of how their life or business will improve once they get the promised result. Use detailed, engaging descriptions so your audience identifies with the situation and can see the benefits of your offer.

Proof: proof provides concrete evidence that backs up your promise. You can use testimonials, case studies or statistics to show that your solution works. This element strengthens the reader's trust in your offer and convinces them they can get the promised results.

Push: finally, the push encourages your audience to take a specific action, like making a purchase, signing up for a course or contacting you for more information. Use persuasive language and create a sense of urgency, or of advantage, in acting now. You can offer incentives or special deals to motivate the reader to take the next step.

Marketing Hackers Prompt Library Copy

Promise outstanding results, paint a vivid picture of how much better life will be with your product, provide tangible proof and push the customer to buy.

5. 4Cs (Clear, Concise, Compelling, Credible)

The 4Cs framework (Clear, Concise, Compelling, Credible) is an effective tool for improving your writing and creating quality content. Here's how the four principles work:

Clear: make sure your message is clear and easy to understand. Use simple, direct language to express your ideas, so your audience can easily grasp what you're saying.

Concise: keep extra words to a minimum and focus on what matters. Cut information that isn't needed to keep your text short and lean. That way you'll save your readers time and make your communication more effective.

Compelling: make your content interesting and engaging to capture your audience's attention. Use an appealing tone and create an emotional connection with your readers. You can use stories, practical examples or questions to draw your audience in and keep them interested.

Credible: provide evidence, data and reliable sources to back up your claims. This will make your content more credible and earn your audience's trust. Use testimonials, market research or case studies to show how well your product or service works.

Marketing Hackers Prompt Library Copy

State the main message clearly, keep the text concise by cutting anything unnecessary, draw the reader in with an appealing tone and, finally, build credibility with data or testimonials.

6. QUEST (Qualify, Understand, Educate, Stimulate, Transition)

The QUEST model is a framework for building more effective writing strategies. Here's how the five stages work:

Qualify: identify your ideal audience by understanding their specific needs and segmenting your target market. This lets you create targeted messages that resonate with your audience and address their specific challenges.

Understand: put yourself in your audience's shoes and try to understand their worries, desires and motivations. This stage takes empathy and a real grasp of their challenges, so you can build a relationship of trust with your audience.

Educate: give your audience useful information and practical solutions for tackling their challenges. Show your expertise in the field by offering informative content and resources that help your audience solve their problems. This reinforces your authority and the value of your product or service.

Stimulate: create a sense of urgency and stir up desire in your audience. Highlight the benefits and positive results your product or service can bring them. Show how your product or service can improve their life or solve their problems effectively. This motivates your audience to consider buying or taking action.

Transition: guide your audience to the next step. Offer a clear call to action that tells your audience what to do next, such as buying the product, signing up for an event or contacting you for more information. Make sure the decision path is simple and intuitive, so your audience can move easily toward the action you want.

Marketing Hackers Prompt Library Copy

Qualify your ideal audience, understand their needs, educate them on the advantages of your product, stimulate their interest and guide them toward the buying decision.

7. 3Ws (What, Why, Wow)

The 3Ws framework (What, Why, Wow) is an effective communication strategy designed to help you present your product or service in a sharp, persuasive way. By following these three simple stages, you can give your audience everything they need to quickly understand the value of your product and how it can help them reach their business goals and aspirations.

What: start by describing clearly and concisely what your product or service offers. Focus on the main features that set it apart and make it relevant to your audience. Give a clear, understandable description so people can see right away what your product or service does.

Why: explain to your audience why your product or service is important and valuable to them. Stress how it can solve their problems, meet their needs or improve their life or business. Focus on the advantages and concrete results customers can get by using your product or service. Show them why they should choose you over the competition.

Wow: create an element of surprise or fascination that makes an impression on your audience. It could be a unique or innovative aspect of your product or service, a special offer, outstanding customer service or anything else that generates excitement and interest. The goal is to create an emotional impact and make your audience feel drawn in and motivated to learn more or buy what you offer.

Marketing Hackers Prompt Library Copy

Communicate what the product does, why it matters and how it stands out from competitors with an irresistible "wow" factor

8. SCIPAB (Situation, Complication, Implication, Position, Action, Benefit)

With the SCIPAB model, you'll be able to create persuasive messages that resonate with your audience, pushing them to act and to choose your solution as the best way to solve their problems or meet their needs. Here's how the six stages work:

Situation: describe your audience's current situation, highlighting the challenges or needs they face. This helps you connect with your audience by showing that you understand their circumstances.

Complication: highlight the complications or problems that come out of the situation you just described. Show how these problems can hurt your audience's life or business.

Implication: explain the possible negative consequences if the problems aren't addressed and solved. Stress the urgency of finding a solution and how all this could affect your audience's life or business.

Position: present yourself as an expert or an authority in the field. Show your expertise and your ability to solve the problems you identified. Give evidence of your experience and qualifications to build trust and credibility.

Action: suggest concrete actions your audience can take to solve the problems identified. Show how your product or service offers the ideal solution. Encourage your audience to take action, like buying the product or requesting more information.

Benefit: spotlight the advantages and positive results your audience will get by using your product or service. Paint a convincing picture of the success and benefits that can come from choosing what you offer.

Marketing Hackers Prompt Library Copy

Describe the current situation, stress the complications, lay out the implications, position the product as the solution, propose an action to take and explain the benefits of buying.

9. STAR (Situation, Task, Action, Result)

The STAR framework is an effective method for structuring stories that highlight your skills and show your value. Here's how it works:

Situation: start by describing the initial situation or context. It might be a problem to tackle or a challenge to overcome. This is the starting point, the reason you're taking action.

Task: define the goal or task you have to handle in this situation. This makes clear what you need or want to achieve or solve.

Action: explain the specific actions you took to handle the situation or complete the task. Give details about your initiative and your commitment to reaching the goal. This is the heart of your story, where you show your skill and your initiative.

Result: share the results of your actions and highlight the success you achieved. Describe how your actions led to a positive outcome, resolving the situation or successfully completing the task. This is your moment of glory: spotlight the benefits or positive consequences of your efforts.

Marketing Hackers Prompt Library Copy

Present a common situation, define the task at hand, describe the action your product makes easier and highlight the positive results that follow.

10. KISS (Keep It Simple and Straightforward)

Prompt: Create simple, direct marketing messages, avoiding complex sentences and technical terms, so the audience can quickly understand the value of the product or service.

The KISS framework (Keep It Simple and Straightforward) is a mantra every marketer and copywriter should keep in mind. In practice, it means your communication should be simple and direct. There's no need for complicated words or convoluted sentences.

For example, if you're trying to sell a product, don't waste time explaining every technical feature. Show how your product can solve a problem or improve your customer's life instead. That's what really matters to them.

The KISS framework can help you reach your business goals in several ways. It can help you create more effective marketing messages, improve your communication with customers and make your ideas easier to understand. It can also save you time and resources, since you won't have to spend extra energy explaining complex concepts.

Marketing Hackers Prompt Library Copy

clearly express the value of the product or service without complex sentences or technical terms, focusing on how your offer solves a problem or improves the customer's life.

Emotional hooks

1. Hope and Aspiration

Aspiration is a powerful emotional driver that pushes people to look for ways to improve their lives. This hook taps into people's desire to get better, to turn their life into something better. By stressing the tangible and intangible benefits of the product, you feed the prospect's aspiration to reach a better or more fulfilling way of life.

Marketing Hackers Prompt Library Copy

Using an inspirational tone, describe how the product can change people's lives for the better, stressing the tangible and intangible benefits of using it and how it will help them reach their goals.

2. Relief

The message aims to stir a sense of frustration in the reader by naming a common problem, then offers a solution through the product. This creates a sense of relief and satisfaction, because the reader can picture the problem solved thanks to the product.

Marketing Hackers Prompt Library Copy

Highlight how the product can solve a common, frustrating problem, creating a sense of relief and satisfaction in the reader.

3. Fear of Missing Out

"Fear of Missing Out" (FOMO) plays on the anxiety people can feel when they think they're about to miss an opportunity or a limited offer. By creating a sense of urgency, you encourage readers to decide right away so they don't miss the chance to buy the product.

Marketing Hackers Prompt Library Copy

Create a sense of urgency and a limited-time offer to push readers to decide right away and not miss the chance to buy the product.

4.Curiosity and Suspense

Curiosity drives the reader to dig deeper to get the answers you've promised. An intriguing opening or a hint at a mysterious benefit creates suspense and interest. This emotional hook makes the recipient want to keep reading or click, eager to find out the hidden details

Marketing Hackers Prompt Library Copy

Spark curiosity and suspense in the reader by hinting at an advantage or a piece of information without revealing everything right away, so they want to keep reading.

5.Empathy and Identification

Showing empathy tells the reader you understand their needs or problems. An empathetic tone creates an emotional bond, making the recipient feel understood and supported. By showing how the offer can solve a real problem they have, this lever builds trust and emotional engagement.

Marketing Hackers Prompt Library Copy

Acknowledge the reader's difficulties or needs and present the product/service as the solution that can fix that problem.

6.Exclusivity and Privilege

Exclusivity makes the reader feel part of a privileged group. By offering reserved access, an offer limited to a few people or VIP treatment, you give the recipient a sense of personal importance. This hook stirs the desire to take the offer so as not to lose a special status. Nobody buys a Rolex to tell the time.

Marketing Hackers Prompt Library Copy

Play up the exclusivity of the offer, stressing that it's an opportunity reserved for a select few, so the reader feels privileged and motivated to sign up.

7.Sense of Belonging

The sense of belonging plays on the need to be part of a community or group with shared values. Showing that by buying the product/service the reader will join a "family" of customers or a bigger movement creates an emotional bond. This hook pushes the recipient to act so they feel included and connected to others.

Marketing Hackers Prompt Library Copy

Show the reader that by choosing the product/service, they'll become part of a community of customers with shared interests or values, playing on their desire to belong.

8.Vanity and Flattery

Vanity and flattery mean complimenting the reader on qualities they value in themselves. Recognizing their intelligence, good taste or professionalism, for example, makes them feel valued. This emotional hook creates goodwill and openness, making the recipient more receptive to the sales message.

Marketing Hackers Prompt Library Copy

Start by praising one of the reader's qualities (for example their expertise or their good taste), then present the offer, using flattery to catch their attention in a positive way.

Tone of voice

In persuasive writing, you need an effective tone of voice to convince the reader to consider your point of view or to act in a specific way.

Here's a list of tones of voice you can use in persuasive writing:

1.Authoritative

Building customer trust through an authoritative approach is essential, especially for highly complex or expensive products. An authoritative tone instills confidence and leads to a more informed buying decision.

Marketing Hackers Prompt Library Copy

Use an authoritative tone of voice, taking into account the information and context provided. Show expertise and experience in the subject.

2.Empathetic

Trust, differentiation and problem-solving. Leaning into empathy opens a direct road to a solid relationship with the customer. This is no minor detail, since buying choices are often driven more by emotion than by cold logic.

A customer who feels understood and valued will be more inclined to put their trust in the brand, which directly shapes their buying decisions.

Empathy is more than a social skill. It's a real strategic tool: it helps build trust and lets a company stand out in a crowded market. Finally, an empathetic approach makes it easier to solve the customer's problems. Truly understanding the customer's concerns leads to solutions that fit their needs more closely.

Marketing Hackers Prompt Library Copy

Show understanding and care for your customers' needs and feelings, with the goal of building a deeper bond with our brand.

3.Friendly

A friendly tone uses conversational, reassuring language that creates a feeling of closeness and familiarity. It helps the audience feel at ease and makes it easier to build a genuine emotional connection with the brand. This approach also encourages an open, informal dialogue, making the message more accessible and engaging.

Marketing Hackers Prompt Library Copy

Create a warm, cordial atmosphere and invite the reader to trust you.

4.Informative

An informative tone presents the essential information clearly and in detail. It lets the reader fully understand the message and base their decisions on concrete data. Transparent content builds a solid relationship of trust between the brand and the audience.

Marketing Hackers Prompt Library Copy

Present clear, accurate information to help the reader make informed decisions.

5.Emphatic

An emphatic tone heightens the urgency and importance of the proposed action, grabbing the reader's attention immediately. With lively, energetic language, it conveys a sense of emergency that pulls the audience in emotionally. That intensity pushes the recipient to react quickly, recognizing how relevant the message is.

Marketing Hackers Prompt Library Copy

Stress the importance and urgency of the topic or the proposed action.

6.Passionate

A passionate tone conveys enthusiasm and a personal involvement that makes the message deeply emotional. The passion on display creates a genuine bond, making the message persuasive and motivating. This way, the brand comes across as alive and inspiring, able to convey trust and commitment.

Marketing Hackers Prompt Library Copy

Show enthusiasm and conviction about the topic.

7.Logical

A logical tone rests on rational arguments and objective data, offering a structured, consistent line of communication. This approach makes the message easier to understand and accessible to an audience that appreciates critical analysis. Ultimately, clear reasoning leads to informed decisions and clears up any ambiguity.

Marketing Hackers Prompt Library Copy

Use rational, fact-based arguments to support your position.

8.Ironic

An ironic tone uses humor to expose the contradictions and absurdities of opposing views, making the message more appealing. With a well-judged satirical edge, it draws the reader in without losing depth. While it entertains, irony also sparks critical thinking that enriches the communication.

Marketing Hackers Prompt Library Copy

Use humor and satire to expose the absurdity of an opposing position.

9.Provocative

A provocative tone openly challenges established beliefs, inviting readers to question what they think they know. With bold statements and pointed questions, it sparks deep reflection and active debate. This approach is meant to shake up the audience and push them to rethink their opinions in a constructive way.

Marketing Hackers Prompt Library Copy

Challenge the reader to question their existing beliefs or convictions.

10.Socratic

A Socratic tone is built on the art of dialogue, guiding the reader through a series of thought-provoking questions that lead them to discover the truth on their own. This method encourages critical thinking and step-by-step learning, bringing personal insights to the surface. The message becomes an interactive path of growth and understanding.

11.Testimonial

A testimonial tone uses the power of personal storytelling to convey authentic, convincing experiences. Real-life stories and firsthand testimonials strengthen the message's credibility, creating an empathetic bond with the audience. This style makes the brand approachable and trustworthy in the reader's eyes.