Marketing Hackers.
Resources — smart shopping

// Acquisition & Metrics

You're winning customers. But can you tell if it's working?

What a customer costs you, and what they bring in. CAC, funnels, ad benchmarks.

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// Editorial Content Production

Nobody cites generic AI content.

The topics that get you cited by Google and AI. In your voice, not ChatGPT's.

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// Websites & Landing Pages

A site people like is useless if it doesn't sell.

A landing page that converts, or a cinematic brand site. Either way, it has to sell.

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// Marketing Strategy & Planning

Without a plan, AI just optimizes chaos.

Who you target, how you run your team, who you partner with. The work AI won't do for you.

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// Communication Psychology

Persuasion isn't what you write. It's what the reader decides.

The psychology that makes copy, content and sales work. It sits under everything else.

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// At the checkout

Don't grab everything today.
Start with the ingredient you're missing most.

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AI speeds things up. With the right ingredients.

It looks like magic. Really, it generates the most likely outcome from what it knows. Without the right ingredients, it's just a slot machine with a way with words.