Without a plan, AI optimizes chaos.
Department Marketing Strategy & Planning
Who you target, how you run the team, who you partner with. The work AI won't do for you.
The ingredients
12 guides
AI can only optimize when it knows what you're doing. Without a plan, it just optimizes chaos faster. This is the groundwork department: deciding who your customers are, how you organize your team and process, and who you partner with. These are the ingredients that give everything else a direction.
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Other departments
- Acquisition & Metrics What a customer costs you, and what they bring in. CAC, funnels, ad benchmarks.
- Editorial Content Production The topics that get you cited by Google and AI. In your voice. Never ChatGPT's.
- Websites & Landing Pages A landing page that converts, or a cinematic site for your brand. Either way, it has to sell.
- Communication Psychology The psychology that makes copy, content and sales work. It sits beneath everything else.