Persuasion isn't what you write. It's what your reader decides.
Department Communication Psychology
The psychology that makes copy, content and sales work. It sits beneath everything else.
The ingredients
11 guides
Persuasion has little to do with prettier words. It comes down to understanding what your reader decides, and why. Communication psychology is the ingredient beneath copy, content and sales, and it's what separates a message that slides right past from one that gets people to act.
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Other departments
- Acquisition & Metrics What a customer costs you, and what they bring in. CAC, funnels, ad benchmarks.
- Editorial Content Production The topics that get you cited by Google and AI. In your voice. Never ChatGPT's.
- Websites & Landing Pages A landing page that converts, or a cinematic site for your brand. Either way, it has to sell.
- Marketing Strategy & Planning Who you target, how you run the team, who you partner with. The work AI won't do for you.